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Hidden Valley® Salad Dressing's Love Your Veggies™ campaign was created to help children develop a life-long love of vegetables. While eating vegetables is an obvious necessity, the campaign aims to make the experience an enjoyable one, steeped in education, exploration and understanding of healthy eating. In its efforts to get kids eating and enjoying more vegetables, the Love Your Veggies™ campaign provides moms support in her home and in her community.
In the Home: For moms looking for tips, tools and recipes at their fingertips, Hidden Valley has developed a wealth of information available the brand’s two Web sites: HiddenValley.com and LoveYourVeggies.com.
At HiddenValley.com moms and their families can tune into “Garden Party,” monthly Webisodes hosted by celebrity mom Jennie Garth. Garth meets with farmers, chefs, moms and kids to find new and exciting ways to get families to love their veggies. The site also features vegetable recipes the entire family will enjoy.
Also featured on LoveYourVeggies.com is Veggie Adventures, an interactive online game that engages families in a vegetable adventure that begins with growing vegetables on a farm and ends with serving and sharing vegetables with friends. This tool provides players and their parents with great tips and vegetable facts in a new and exciting format.
In the Community: On March 11, the information moms find here on LoveYourVeggies.com came to life in New York’s Grand Central Station when Hidden Valley hosted Veggie Central – a veggie-licious celebration of vegetables, where Garth lead New York City school children in a kid-friendly vegetable recipe.
The makers of Hidden Valley® Salad Dressings have awarded more than $750,000 in school grants to help kids grow their love of veggies. Now in its fourth year, The Love Your Veggies™ grant program works to support increased access to, and consumption of, fresh produce during school meals. In April the recipients of this year’s $10,000 nutrition grants will be announced. Ten elementary schools nationwide will receive the grants for their demonstration of creativity and innovation in their proposed vegetable programs, as well as a financial need.
The makers of Hidden Valley® Salad Dressings were inspired to create the Love Your Veggies™ grant program after findings from a 2006 study of two Northern California elementary schools conducted by the University of California Expanded Food and Nutrition Education Program and the Butte County Cooperative Extension found that children consumed more vegetables when paired with a moderate amount of ranch dressing. At the same time the results of this study were released, many schools nationwide were working to comply with the Child Nutrition Reauthorization Act which required school districts to adopt local school wellness policies to improve students’ overall health and nutrition, and were facing an overwhelming shortage of funds available to execute these programs. To respond to this need, the Love Your Veggies™ grant program was created and has since awarded more than a half a million dollars to elementary schools across the country, helping to affect change in the diets of thousands of children.
About Hidden Valley® Salad Dressings
Hidden Valley® Salad Dressings maintain the tradition of the original ranch recipe by bringing families together for memorable meals. Hidden Valley® Original Ranch® Dressing was developed by Steve and Gayle Henson. The menu on their Santa Barbara dude ranch often included salad with a dressing created by Steve from a dry mix of herbs and spices and mayonnaise and buttermilk. Today the brand features bottled dressings in five varieties and in two dry salad dressing mixes. Visit www.HiddenValley.com to learn more.
1The Hidden Valley® phone survey was conducted by Kelton Research in September, 2008. The sample consisted of 500 parents of children ages 7-12 and 501 children ages 7-12. The overall sampling error is +/- 4.40% with 95 percent confidence. (please make this a footnote at the bottom of this page)
In the Home: For moms looking for tips, tools and recipes at their fingertips, Hidden Valley has developed a wealth of information available the brand’s two Web sites: HiddenValley.com and LoveYourVeggies.com.
At HiddenValley.com moms and their families can tune into “Garden Party,” monthly Webisodes hosted by celebrity mom Jennie Garth. Garth meets with farmers, chefs, moms and kids to find new and exciting ways to get families to love their veggies. The site also features vegetable recipes the entire family will enjoy.
Also featured on LoveYourVeggies.com is Veggie Adventures, an interactive online game that engages families in a vegetable adventure that begins with growing vegetables on a farm and ends with serving and sharing vegetables with friends. This tool provides players and their parents with great tips and vegetable facts in a new and exciting format.
In the Community: On March 11, the information moms find here on LoveYourVeggies.com came to life in New York’s Grand Central Station when Hidden Valley hosted Veggie Central – a veggie-licious celebration of vegetables, where Garth lead New York City school children in a kid-friendly vegetable recipe.
The makers of Hidden Valley® Salad Dressings have awarded more than $750,000 in school grants to help kids grow their love of veggies. Now in its fourth year, The Love Your Veggies™ grant program works to support increased access to, and consumption of, fresh produce during school meals. In April the recipients of this year’s $10,000 nutrition grants will be announced. Ten elementary schools nationwide will receive the grants for their demonstration of creativity and innovation in their proposed vegetable programs, as well as a financial need.
Love Your Veggies™ History
The makers of Hidden Valley® Salad Dressings were inspired to create the Love Your Veggies™ grant program after findings from a 2006 study of two Northern California elementary schools conducted by the University of California Expanded Food and Nutrition Education Program and the Butte County Cooperative Extension found that children consumed more vegetables when paired with a moderate amount of ranch dressing. At the same time the results of this study were released, many schools nationwide were working to comply with the Child Nutrition Reauthorization Act which required school districts to adopt local school wellness policies to improve students’ overall health and nutrition, and were facing an overwhelming shortage of funds available to execute these programs. To respond to this need, the Love Your Veggies™ grant program was created and has since awarded more than a half a million dollars to elementary schools across the country, helping to affect change in the diets of thousands of children.
About Hidden Valley® Salad Dressings
Hidden Valley® Salad Dressings maintain the tradition of the original ranch recipe by bringing families together for memorable meals. Hidden Valley® Original Ranch® Dressing was developed by Steve and Gayle Henson. The menu on their Santa Barbara dude ranch often included salad with a dressing created by Steve from a dry mix of herbs and spices and mayonnaise and buttermilk. Today the brand features bottled dressings in five varieties and in two dry salad dressing mixes. Visit www.HiddenValley.com to learn more.
1The Hidden Valley® phone survey was conducted by Kelton Research in September, 2008. The sample consisted of 500 parents of children ages 7-12 and 501 children ages 7-12. The overall sampling error is +/- 4.40% with 95 percent confidence. (please make this a footnote at the bottom of this page)
